LOOP by Semantic – Websites and solutions to bring brands to life online

At Semantic, we help attractions, leisure destinations, and visitor experiences bring their brand to life online—driving traffic, engagement, and guest revenue. Whether you need consultancy, optimisation, or a brand-new site, we’re focused on making your digital presence a key part of the guest journey.

To solve the challenges attractions face with outdated websites, costly rebuild cycles, and complex systems, we created LOOP—a fast, scalable website platform built specifically for attractions. LOOP allows you to launch quickly, stay fresh, and evolve continually, all as part of a simple subscription.

Why attractions love LOOP:

• 25+ live LOOP websites across museums, theme parks, resorts, zoos, wildlife parks & immersive experiences.
• Supports both migrating established attractions and launching brand-new destinations.
• Flexible, modular platform tailored to each attraction’s goals and brand.
• Regular new features at no extra cost—keeping your site up-to-date without added development costs.
• Recent flagship features include interactive maps, seasonal effects, offer modals, event tools, and dynamic layouts.
• Mobile-first design, optimised for app-like guest experiences—essential as 1 in 5 UK adults now access the web exclusively via mobile.
• Easy-to-use CMS that frees up marketing teams to focus on strategy, not tech headaches.
• SEO-friendly structure to drive organic traffic and visibility.
• Seamless integrations with ticketing, CRM, and payment systems.
• Scalable & future-proof—LOOP evolves as your attraction grows.
• Backed by expert support from Semantic’s experienced team.

“When we set out to build LOOP, the main goal was to be able to build the ultimate websites for attractions. Part of that is to have a system that can keep being updated so that it can constantly evolve and improve, but without clients having to find more budget to get things built bespoke every time.

I’m delighted that in 2024, we’ve been able to add a whole host of new options and capabilities to help bring attractions to life online on the platform. With budgets tighter than ever, I think LOOP can offer a real alternative – clients still get fresh new designs, components and tools but all the core module updates are just included in the subscription.

We’ve just scratched the surface in 2024 too, so I’m excited about our plans to keep levelling up the platform even more in 2025 and beyond.”
Neil Lewin, MD, Semantic

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Attractions don’t stand still—and neither should their websites. LOOP is designed to adapt and grow with you, ensuring your digital experience keeps pace with guest expectations and your business goals.

If you’re ready to future-proof your online presence and make your website a true extension of your attraction, get in touch. We’d love to show you how LOOP can help.